--> Getting It Right: When Canadians Decided

Thursday, February 23, 2006

When Canadians Decided

Received this today in my email from SES Research. Looks like the Liberals had the right idea to leave the campaigning to the end...

The recent national survey of Canadians conducted by SES Research shows that a surprising 12% of voters made their decision in the voting booth while another 19% made it on the Saturday or Sunday preceding Election Day.

Canadian voters in the 2006 federal election were also asked to identify the main reason for the Conservative win. Almost one in two Canadian voters (46%) said that Stephen Harper was elected because it was time for a change. Another one in four Canadian voters (25%) said it was due to the fact that the Liberals needed a “time out.” Eleven percent said that the Conservatives had the best platform while 6% said Stephen Harper was the best federal leader.

“With three of ten voters making their voting decision in the last three days of the campaign – the election was really up for grabs. A minority of voters cast their ballot based on the Conservative platform (11%) and on Stephen Harper himself (6%). Change and the need for a Liberal ‘time out’ drove support in the federal election. Polling clearly shows that the Harper mandate is founded on change and punishing the Liberals.”

-Nik Nanos, President, SES Research


Methodology
Polling between February 4th and February 9th, 2006 (Random Telephone Survey of 1,000 eligible Canadians, MoE ± 3.1%, 19 times out of 20). Percentages may not add up to 100 due to rounding.



Question: When did you make up your mind about who you were going to vote for? (Only respondents who voted in the last election, N=818, MoE + 3.5%. 19 times out of 20)


Before the campaign started 39%

Before the holidays 19%

The last weekend of the campaign 19%

In the voting station on Election Day 12%

During the leaders’ debate 9%

Unsure/No answer 2%


Question: In your opinion, which of the following statements best describes the main reason why Stephen Harper and the Conservatives won the recent federal election? [ReadandRotate] (Only respondents who voted in the last election, N=818, MoE + 3.5%. 19 times out of 20)



It was time for a change 46%

The Liberals needed a “time out” 25%

The Conservatives had the best platform 11%

None of the above 8%

Stephen Harper was the best federal leader 6%

Unsure/No answer 3%


The detailed tables with the methodology and regional subtabs are posted on our website at: http://www.sesresearch.com

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At 12:23 PM, Anonymous 2006 holiday calendar said...

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